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Lu Xiaohua Attended the CCTV Journalist’s Day Forum

Campus

On November 7, CCTV journalist's day forum and 7th CMG cloud innovation forum was held at the Communication University of China (CUC). The forum was co-sponsored by the CMG research center of innovation and development and the CUC. It was presided over by Jing Yidan and broadcasted online simultaneously. Many journalists and scholars from well-known universities and institutions attended the forum. Lu Xiaohua, dean of the School of New Media and Communication of Tianjin University (TJU), participated in the forum as a guest commentator.

There are three topics in this forum. Lu presented his perceptions on the topic of "Shared future and China's responsibility". He said, as the COVID-19 pandemic continues to spread across the globe, we have two simple methods to present China globally in a more appealing way and fulfill China's responsibility.

The first is to find the singularity in the pattern. The particular point in the pattern is called singularity, which is different from the concept in physics because this point refers to something that can impact the whole picture. Nonetheless, it does not mean that journalists only focus on specific details of a story. They need to have broad horizons and comprehensive minds. Only these journalists can accurately find details of a story - the singularity of this paradigm.

The second is penetrating symbols and stories. What is penetrating? A touching story needs to tell people's inner feelings, and their experiences of struggling with fate. What is good communication? The first is to know, accept, recognize, and finally to realize identity. It refers that one's story can convince and move another person; maybe this is the sound transmission.

Regarding the questions raised by the audience, such as "how journalists should treat and respond to the opinions in the comment section on the Internet", Lu believes that in the new media era, communication in the comment section is an important part of information dissemination. A journalist needs to make the comment section as a basis for the next round of dissemination. In addition, they need to pay attention to and make good use of these remarks; thus, reporters can seize the opportunity to spread news further.

By: Wu Mengqi

Editor: Qin Mian