XIAO Yi
School
School of New Media and Communication
Professional Title
Associate professor
Discipline
传播学 Communication Science
Contact Information
yixiao@tju.edu.cn
Brief Introduction
Dr. XIAO Yi, is an associate professor at the School of New Media and Communication at Tianjin University, China. His research focuses on the impact of AI on crisis communication, AI-powered communication (e.g., the use of virtual humans and chatbots in business or public communication) and algorithmic governance (human-AI collaboration and transparency).
Education Background
- Doctoral degree| Ghent University| Communication Science | 2018
Research Interests
- 算法治理
- 危机传播
- AI-powered human-machine communication, crisis communication and algorithmic governance.
Professional Membership
- 核心期刊《科普研究》青年编委
Positions & Employments
-
2018.12-2020.12
Center for Crisis Management Research of China | Tsinghua University | Postdoc
Academic Achievements
- Papers
- [1] Xiao, Y. and Yu, S. (2025). Can ChatGPT replace humans in crisis communication? The effects of AI-mediated crisis communication on stakeholder satisfaction and responsibility attribution. International Journal of Information Management, 80, 102835.【Information Management SSCI Q1, IF=20.1】
- [2] Xiao Y. , Zhou E. ,Yu S.(2024) Unraveling the anchoring effect of crisis communication in cyberattack spillover crises.Public Relations Review 【Communication SSCI Q1 】
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- [3] Lu J., Xiao Y* (2024) Social media risk information induces misinformation sharing through affect and availability heuristics.Health Communication 【Communication SSCI Q1】
- [4] Lu J., Xiao Y* (2023) Do Socioeconomic disparities matter? Unraveling the impacts of online vaccine misinformation on vaccination intention during the COVID-19 pandemic in China. Journal of Health Communication 【Communication SSCI Q1】
- [5] Xiao Y*, Hudders L, Claeys A.S & Cauberghe V (2018). The impact of mixed valence emotions on organizational crisis communication on social media. Public Relations Review. 【Communication SSCI Q1】
- [6] Xiao Y*, Cauberghe V, Hudders L. (2018) Humour as a double-edged sword in response to crises versus rumours: The effectiveness of humorously framed crisis response messages on social media. Journal of Contingencies and Crisis Management. 【Management SSCI Q2】
- [7] Xiao Y*, Cauberghe V, Hudders L (2020). Moving Forward: The Effectiveness of Online Apologies Framed with Hope on Negative Consumer Behaviors in Crises. Journal of Business Research.【Business SSCI Q1】
- [8] Xiao Y and Yu S* (2022) Using Humor to Promote Social Distancing on Tiktok During the COVID-19 Pandemic. Frontiers in Psychology. 【Psychology SSCI Q1】
Team
Lab for Crisis and Health Intelligent Communication (CHIC)