天津大学教师个人主页系统郑春东 The Impact of Consumer Perception Risks on Consumer Evaluation of Brand Extension Personal Profile

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Zheng Chundong

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College of Management and Economics

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Selected Papers

Current position: Personal Profile > Academic Achievements > Selected Papers

The Impact of Consumer Perception Risks on Consumer Evaluation of Brand Extension

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Journal:Research on Financial and Economic Issues. 2012，（6）：11-16

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